HHP
comments 3 September 2009
This is
good.
The only
omission that occurs to be is a discussion of storage capacity on consumer
computers and consumer download bandwidth; video requires a lot more than
audio; what it your projection on the rate these technologies will improve?]
Outline - Will video entertainment (movies)
follow in the footsteps of recorded music?
I.
Introduction
a.
Quick recap of what the music industry has gone
through the past 10 years [in terms of piracy only, or more broadly in terms
of shift to digital files?]
b.
Forms of movie piracy [will you accept MPAA’s
assertions as true?]
b.c. Movie
industry involvement/awareness of piracy
1.
Loss of profits associated with Wolverine movie
being leaked over the Internet
1.2.
1.3.
Other examples and predictions
of loss of profits
d.
Article will compare the two industries to show
that piracy will become as big a problem for the movie industry and discuss
attempted solutions and other possible solutions
II.
The Impact of Digital Technology on the
Entertainment Industry
a.
Movie Industry
i.
Need for copyright protection
1.
Review economic justification for copyright in
terms of potential for free riding
2.
Review basic copyright laws and
protections
2.3.
Increased need because of
larger capital investment involved with movies
ii.
Compare technology used in distribution of movies and music and how obtained by public [compare
with what? Or do you mean compare the different technologies
for distributing video?]
1.
Similarities
a.
Progress of technology
i.
Radio and Theaters, Cassettes and VHSs, CDs and
DVDs, MP3s and AVIs (computer files)
b.
Leads to similar consumer behavior; piracy
2.
Differences
a.
Quality
i.
DVDs are encrypted; harder to copy
i.
ii.
Many movies online are bootleg
versions
i.
iii.
Lower quality results in less
demand for pirated movies
i.
iv.
Will quality progress?
b.
Movie piracy does not replace “movie theater”
experience [but it replaces the legit DVD experience, if the
quality is good]
III.
Response to the Digital Threat
a.
Significant drop predicted in movie industry sales
results in necessary/immediate action [might not the drop in
sales be caused by other things, e.g. more competition for leisure time?]
b.
Protection before DVD release
i.
Movie Industry has gone after bootleggers
1.
$500 to any employee who
catches someone in theaters recording a movie
1.2.
Overall effect?
ii.
The supply of pirated films, [the comma
is crucial; putting it here says that pirated films come primarily from
indisders]coming primarily from industry insiders, can be severely
limited through improved theater security,
strengthened employee training and supervision, greater reward incentives
against camming, and serious civil sanctions and workplace consequences for
offending insiders
c.
Protection after DVD release
i.
DVD Encryption
1.
Programs to circumvent encryption, but not as
easily as burning a music CD [what is not as easy? Burning a DVD?]
d.
Enforcement of copyrights
i.
RealDVD litigation
1.
Prevent illegal copying of DVDs
ii.
1.
Prevent online piracy
IV.
Additional Strategies Entertainment Industry
Should Pursue
a.
Not better law, but better rhetoric of
copyrights
i.
Public must be convinced that copyright law
should be obeyed
i.
ii.
Legislators must be viewed as
acting in the public interest; not just to make the rich richer
b.
If you can’t beat em, join em - Embrace/satisfy
the online user/world [I would put this at the top of the desirable
strategy list, but it’s your paper, so what matters is your view]
i.
Place content online, for free or low cost, on a
high quality video/audio platform
i.
ii.
Make money using ads
i.
iii.
Hulu.com example