Copyright (c) Henry H. Perritt, Jr
Kansas Law
Review November, 2000
THE NATIONAL LABOR RELATIONS ACT IN CYBERSPACE: UNION ORGANIZING IN ELECTRONIC WORKPLACES
49 U.Kan. L. Rev.1Henry H. Perritt, Jr
Introduction:
The National Labor Relations Act (NLRA) 1 is the basic
federal statute governing the relationship between labor unions and employers,
other than railroads and airlines, 2 in the private
sector. The NLRA dates from 1935 3 and its principal
provisions were last amended in 1959. 4 It is premised
on [*2] a workplace with the following characteristics:
a fixed location or, in the case of mobile employees such as truck drivers,
at least a fixed central location to which employees physically report;
where communication among employees or between employees and management
is person-to-person, either face-to-face or through written instrument or
telephone; and commerce with consumers is largely through face-to-face transactions.
In sixty-five years' experience with such traditional workplaces, the National
Labor Relations Board (NLRB or the "Board") and the courts have applied
the statute to develop a legal regime governing groupings of employees that
are appropriate units for collective bargaining; 5 the rights of
employees to solicit coworkers for union activity and the privilege of management
to curtail such solicitation; 6 the rights of
unions to have access to employees on employer property; 7 limitations
on employer access to employees during nonworking time for purposes of campaigning
against union representation; 8 and subjects
that employers and unions are required to negotiate. 9 The NLRB and
the courts also have developed a legal regime regulating each side's resort
to economic weapons to pressure the other side. 10 The economic
weapon which has received the most regulatory attention is picketing, 11 characterized
by physical confrontation between picketers and customers, employees and
other service providers. 12
Today's workplace is becoming increasingly electronic. A growing number
of employees telecommute or otherwise report electronically, instead of
reporting physically to a fixed location. 13 Communication
via electronic mail and other systems whereby the recipient controls when
he or she receives and responds to the message is commonplace. An in-creasing
amount of consumer commerce is taking place over the Internet. 14 Although most
Internet commerce currently consists of orders placed electronically but
filled via traditional delivery methods, thousands of consumers now order
computer software, books and music compact discs and have the orders filled
electronically over the Internet.
Only recently has the NLRB begun to confront issues requiring it to adapt
the NLRA's legal regime to electronic workplaces. The NLRB has faced questions
of the degree of statutory protection to give employee use of e-mail, 15 the appropriate
bargaining unit where no employees have a fixed work location and all report
electronically, 16 and union access
to the employees in a virtual workplace. 17 In the future,
the NLRB will have to [*4] consider such
questions as whether an employer may approach employees in their homes when
their homes are also their workplaces, the scope of bargaining over such
electronic issues as telecommuting, 18 and the types
of economic pressure that may be applied to completely electronic companies.
This Article takes the first steps in developing a framework for adapting
the National Labor Relations Act to electronic workplaces. It focuses on
the earliest stages of the employer-union relationship, when a union seeks
to organize an employer's employees and establish itself as the employees'
exclusive bargaining representative. The Article explores the continued
utility in electronic workplaces of established NLRA doctrines, developed
in traditional workplaces, governing the units of employees appropriate
for collective bargaining and access to employees to solicit their support
for, or opposition to, union representation. It also examines the developing
potential for the use of electronic media to assess employee preferences
regarding union representation.
Adapting the NLRA to electronic workplaces requires an under-standing of
the basic policies embodied in the statute. Therefore, Part II sets forth
the sometimes conflicting policies that underlie the National Labor Relations
Act. Adapting the NLRA also requires an appreciation of the differences
between electronic and traditional workplaces. Part III discusses these
differences, deriving them from a comparison of traditional and electronic
communities. Part IV draws on the analysis presented in Parts II and III
to develop an approach to defining appropriate bargaining units in electronic
workplaces. Part V develops an approach to employer, employee, and union
solicitation of employees in electronic workplaces. Part VI considers the
use of electronic union authorization cards and electronic ballots in representation
elections. Part VII concludes with some observations concerning the adaptation
of the NLRA to electronic workplaces.
II. Policies Underlying the NLRA
Many consider the New Deal as the beginning of the era of "big government,"
i.e., major government intervention in the economy and regulation of business.
Indeed, the economic philosophy of the admin-istration of President Franklin
Delano Roosevelt was to avoid another depression by spreading the wealth
among a greater number of people. This philosophy was manifested in the
Social Security Act of 1935, 19 which established
old age insurance and provided incentives for states to establish unemployment
insurance systems, and the Fair Labor Standards Act of 1938, 20 which established
minimum wage levels and required premium pay for hours worked in excess
of a stated maximum.
The NLRA, however, was a relatively conservative piece of legislation. It
did not radically alter the capitalistic nature of business by having the
government dictate terms and conditions of employment. 21 Instead, the
underlying philosophy of the NLRA was that guaranteeing workers the right
to organize and bargain collectively, and giving their collective representative
the exclusive right to negotiate for all employees in the bargaining unit,
would alleviate the imbalance in bargaining power between workers and their
employers. It was expected that the resulting freely negotiated agreements
would improve wages and working conditions, thereby spreading the wealth
further and improving the economy. The goal was private ordering, rather
than substantive government regulation.
The NLRA's conservatism also was reflected in the absence of organization
of employees along class lines. Rather, the private ordering of workplaces
that the statute embraces occurs at relatively local levels. In this representation
system, workers are organized based on their [*6] community of shared interests. Bargaining
units defined in terms of relatively small communities of interest mitigate
concerns that unionization is the precursor of class warfare. The workers
of the world are not uniting
-only the members of a relatively small group within one workplace are collaborating.
Another major goal of the NLRA was to reduce industrial strife substantially.
The statute was designed to accomplish this goal in several ways. First,
the statute created a procedure whereby workers could compel employers to
recognize and bargain with their unions, thereby eliminating the need to
resort to strikes and other tools of economic warfare to compel recognition.
Second, through unionization, workers would achieve a voice in the workplace.
This coming of industrial democracy was envisioned as itself reducing industrial
strife. Third, the mandate that employers bargain exclusively and in good
faith with unions selected by a majority of employees, and the backing of
that mandate with the legal ability to resort to economic weapons, was seen
as most likely to lead to peaceful agreements. Thus, the protection afforded
the right to strike is somewhat paradoxical. The statute protects the right
to strike on the assumption that the desire to avoid strikes and other economic
warfare will provide the incentive for both sides to reach agreement peacefully.
The NLRA was enacted to improve the capitalist system. Consequently, capitalism's
basic assumptions concerning private ownership of property became an implicit
part of the statute. As a result, several rights of employers, although
not expressly provided for in the Act, have been read as essential ingredients
in the statutory scheme.
Chief among these are the employer's property rights. The Supreme Court
articulated the statute's foundation of respect for property rights in NLRB
v. Babcock & Wilcox Co.: 22 "Organization
rights are granted to workers by the same authority, the National Government,
that preserves property rights. Accommodation between the two must be obtained
with as little destruction of one as is consistent with the maintenance
of the other." 23
The clash between employer property rights and employee rights to organize
manifests itself most vividly in cases involving union access to employees
on employer property. When the individuals seeking access are not employees
of the employer, they are seeking to trespass on the employer's property.
The employer's basic property right to exclude trespassers outweighs employee
organizational rights unless the locations of the employer's property and
the employees' living quarters place the employees beyond the reach of reasonable
efforts by the union to communicate with them. 24
Employees seeking to communicate with coworkers concerning union activity
are invitees on the employer's property. Consequently, the employer's property
right to exclude trespassers is not at issue. Other aspects of the employer's
property rights, however, are at issue. As the Court has characterized it,
employee access to coworkers on employer property requires "an adjustment
between the undisputed right of self-organization assured to employees .
. . and the equally undisputed right of employers to maintain discipline
in their establishments." 25 Consequently,
employers may prohibit solicitation during working time but may not prohibit
such conduct during nonworking time, absent special circumstances which
justify the prohibition as necessary for the efficient operation of the
business. 26
Closely related to employer property rights are what we shall term employer
entrepreneurial rights, i.e., rights to engage in basic business decisionmaking.
Entrepreneurial rights recognize an employer's interest in deciding what
uses to make of its property. The most fundamental example of such rights
is the right to decide whether to be in business at all. In Textile Workers
Union v. Darlington Manufacturing Co., 27 the Court made
clear that the NLRA was premised on respect for such a right. The Court
unequivocally rejected the union's contention that the NLRA rendered illegal
a complete closing of a business motivated by an anti- union animus: "A
proposition that a single businessman cannot choose to go out of business
if he wants to would represent such a startling [*8] innovation
that it should not be entertained without the clearest manifestation of
legislative intent or unequivocal judicial precedent so construing the Labor
Relations Act. We find neither." 28
Consequently, an employer has an absolute right to go completely out of
business that always outweighs employee rights to organize and bargain collectively.
In less extreme circumstances, the NLRB and the courts have had to balance
employee organizational rights against employer entrepreneurial rights.
Such balancing characterizes, inter alia, cases involving the degree to
which a successor employer is bound by the relationships between the predecessor
employer and its employees' union, 29 and the degree
to which the statute obligates an employer to negotiate over basic business
decisions which necessarily and directly affect job security. 30
Thus, the NLRB and the courts have had to resolve conflicts between the
NLRA's express policy of guaranteeing workers' rights to organize and bargain
collectively and the implied policy recognizing employer property and entrepreneurial
rights. Policy conflicts also have arisen as a result of the manner in which
the statute has been enacted and amended.
As first enacted in 1935, the NLRA established a policy to encourage collective
bargaining. The original Wagner Act 31 was markedly
pro-union. Indeed, one of its most controversial elements was its regulation
of employer conduct with no comparable regulation of union conduct. 32 In [*9] 1947, however, the tide turned against organized
labor with the enactment of the Taft-Hartley Act amendments to the NLRA.
33 The Taft-Hartley
Act, however, did not repeal the policies of the Wagner Act. Instead, it
layered a new level of restrictions on NLRB encouragement of unionization
and on union activity. Consequently, the NLRB and the courts have had to
reconcile Wagner Act language designed to encourage collective bargaining
with Taft-Hartley Act language designed to restore balance to national labor
policy.
For example, the Wagner Act provided that representation of employees would
occur in bargaining units, i.e., portions of an employer's workforce who
shared common interests in wages and working conditions. The statute directed
the Board to decide in each case which bargaining unit was appropriate for
collective bargaining in a manner that would "assure to employees the fullest
freedom in exercising the rights guaranteed by this subchapter." 34 The Board took
this mandate seriously and, in defining a bargaining unit, placed great
weight on the extent to which the union had succeeded in organizing the
employees. 35
In the Taft-Hartley Act, Congress reacted to this approach, but did not
alter the language of the Board's mandate to define bargaining units to
assure employees the fullest freedom under the Act. Instead, Congress [*10] layered on top of the statutory bargaining
unit considerations a requirement that "the extent to which the employees
have organized shall not be controlling." 36 Consequently,
the Board and the courts have had to reconcile these two seemingly conflicting
mandates concerning bargaining units.
The Board and the courts have reconciled these competing policies in the
context of workplaces dominated by fixedlocations and direct person-to-person
communication. As more and more communication in the workplace becomes electronic
and as more employees punch in remotely to virtual workplaces, the continuing
validity of the policy resolutions developed in the context of traditional
workplaces must be re- examined. Before such a re-examination can occur,
however, it is necessary to examine the differences between traditional
and electronic workplaces. Key differences arise from the different nature
of traditional and electronic communities. Therefore, the next part explores
the nature of electronic communities in general and electronic workplaces
in particular, and how they differ from traditional communities and workplaces.
III. Traditional vs. Electronic Workplaces
Although the concept of community is important in labor law, its relevance
to the workplace antedates formal legal regulation of labor-management relations.
Bargaining and unions themselves arose from communities of workers long
before the law responded by creating frameworks for both.
Community is a practical rather than a purely legal concept. Communities
exist when their participants are interdependent, when the communities address
important participant needs, when there is a psychological or ideological
commitment, and when the attachment of participants is not completely transitory.
Collective bargaining works only when a group of employees participating
in collective bargaining experience social and economic forces that make
them stick together. No amount of legal or institutional structure will
make collective bargaining work if these social and economic forces are
absent.
[*11]
Whether a community exists is tested at two major points in the representation
and collective bargaining processes: first, when a union seeks to organize
a group of workers for purposes of collective bargaining; and second, when
a union seeks to maintain a strike. Both events require individual employees
to decide if they are better off acting as a part of a group or acting alone.
The practical concept of community has been determined largely by forces
operating in relatively compact physical workplaces, with some notable exceptions
in the transportation industry. Now, information technology makes it possible
to organize work across formerly immutable physical boundaries, substantially
decreasing the relevance of physical space as a consideration in the organization
of work. Community may mean something different in these new geographically
dispersed workplaces.
Communities play several important roles in American labor law and economics.
Students of the sociology of workplaces long have observed that social networks
(communities) exert powerful forces, sometimes at odds with formal rules,
in defining and enforcing norms of behavior in the workplace. Erving Goffman
studied the behavior of worker communities in emphasizing common problems
and building a sense of solidarity by critical remarks about customers and
bosses. 37 This behavior
is a spontaneous social phenomenon originating in a sense of community and
reinforcing the community sense at the same time.
A community has shared norms, ideals, and forms of social action and understanding.
38 These shared
attitudes play, and are seen by members of the community as playing, a significant
formative role in the historical development of a community: we are the
way we are now because we were more or less this way in the past. Communities
tend to be self-sustaining regularities in thought and action. When, as
a member of a community, one shares its norms and values, one persists as
a member of the community because one is already a member-i.e., because
the norms and values I share make me continue to identify with the other
members and conform to the community's standards. This approach explains
why [*12] communities are characterized by the four
factors previously identified: interdependence, fulfillment of participant
needs, psychological or ideological commitment, and non-transitory attachment.
39 Commitment
is the key. Commitment to shared norms and values is explicitly related
to self-conscious community membership. We do not simply share norms and
values, we see ourselves and define ourselves by doing so. Communities so
conceived fulfill member needs and desires in part because they also instill
those very needs and desires. Member needs and desires are functions of
the norms and values the member shares as a member of the community. Given
that the community realizes a self-sustaining regularity in thoughts and
actions centered around those norms and values, it must sufficiently meet
the needs and desires it creates. Otherwise, the community would not continue
to exist. Communities so conceived are obviously characterized by non-transitory
attachment.
Leadership, rhetoric, and art are important techniques for raising community
consciousness and increasing community solidarity. 40 Solidarity
refers to the willingness of members of a community to act for a common
purpose, even if individual sacrifice is required to do so. Communities
distinguish sharply between members and nonmembers, and they typically have
mechanisms for expelling members who violate community norms. Individuals
are more tightly bound to communities when they depend upon community affirmation
of their behavior and characteristics to enhance individual self-esteem.
Often, community solidarity is increased by leaders who emphasize the differences
between members of the led community from other communities, typically arguing
that other communities are inferior. At the limit, this ethnocentric rhetoric
leads to violent conflict. Derision of "scabs" (strike breakers) during
a strike is an example.
Attachment to a community is transitory when the transaction costs of withdrawing
are low. Tourists do not have strong attachments to the [*13] communities
through which they pass even though while they are there, the communities
may meet many of their physical and social needs. The reason is that their
attachment is entirely transitory. 41 Exercise gyms
often are not communities because the transaction costs of withdrawing are
low. Conversely, prison communities are not transitory because of the high
transaction costs of withdrawing. 42 A workplace
community may be transitory when labor market conditions make it easy to
get another job and when the practice is for workers to move around from
one employer to another in physically separated locations. Conversely, when
labor market conditions or industry practices make it unusual for workers
to quit and change jobs frequently, the workplace community is less transitory.
A. Communities in Physical Workplaces
Collective bargaining links sociology with law. Fundamentally, collective
bargaining originated in voluntary communities of workers, not in law. The
earliest American trade unions were craft organizations, organizing bodies
of coopers, cobblers, and printers, for the purpose of regulating their
labor markets. Members of these guilds and craft unions were united by their
common skills defining their crafts. Members were distinguished from all
others because practicing the craft required a skill set not widely possessed.
Formal mechanisms such as membership cards, constitutions, rules, procedures
for expulsion, and the economic reality that only members could practice
the trade and earn higher wage levels held the members together.
Before the Industrial Revolution, trade unions were communities of entrepreneurs
who banded together to mitigate the effects of market forces. Market forces
were delimited by physical factors, encouraging localization [*14] of guilds. Early trade unions limited competition
by agreeing on prices to be charged for their work and, as the geographic
scope of markets increased, by regulating market entry by traveling members
of the craft. Their geographic scope expanded as the geographic scope of
their markets expanded.
The Industrial Revolution began to threaten established mechanisms for organizing
work by breaking down skills components so they could be performed by less-skilled
workers. Trade organizations reacted, transforming themselves into labor
unions that sought to establish monopolies on labor and increase bargaining
power vis-a-vis purchasers of that labor. 43 While trade
organizations regulated all facets of work, including the entrepreneurial
policy component, labor unions drew sharp boundaries between labor markets
and product markets. In other words, entrepreneurial policy was outside
the scope of matters addressed by the trade unions through collective bargaining.
44
Industrial unionism presented new challenges to which labor law responded.
For one thing, the sense of community was more diffuse when the only unifying
factor was employment in a particular enterprise, as contrasted with the
practice of a craft. Second, the potential existed for jurisdictional conflicts
between newer industrial unions and older craft unions. Third, while craft
unions had regulated labor markets, benefiting employers, there was no history
of industrial union regulation of the labor market. There was much greater
hostility by employers to unionization. Class warfare rhetoric used by labor
union advocates to build a sense of community among industrial workers increased
this hostility. 45
The challenges posed by industrial unionism were mitigated by the characteristics
of traditional physical workplaces. Physical workplaces reinforce the sense
of community in groups of workers performing the same or interdependent
tasks. In a traditional workplace, workers are present in the same physical
area for eight hours a day. They work for a [*15] common boss. Everything that happens in
those eight hours, whether on the assembly line or in the locker room, lunch
room, break room, or parking lot, is necessarily shared because of physical
proximity.
The NLRB embraced the concept of workplace communities in evaluating the
appropriateness of proposed bargaining units. Although the legal determinants
of an appropriate bargaining unit have developed a mechanical character,
their conceptual foundation is premised on the existence of communities
of workers. This foundation is captured in the term "community of interest."
As Bok and Dunlop noted more than forty years ago, the need to define bargaining
units arises from the principle of exclusive representation. 46 Other systems
of collective bargaining lacking the exclusive representation principle
rely altogether on informal communities of workers to assert their demands
through collective bargaining. 47 Limiting the
exclusive representative to a group with a community of interest mitigates
criticisms that workers are being forced to accede to bargains struck against
their will. Members of relatively homogeneous workgroups are more likely
to have similar preference or utility functions. 48
Consequently, the community of interest concept developed thus far in labor
law focuses on economic considerations, especially on wage competition among
members of the putative community. Labor law, as it has been expressed in
cases and commentary, does not concern itself with purely social and psychological
dimensions of association. Collective bargaining, however, extends beyond
wages to subjects such as work rules and seniority systems which make up
the framework of a complex social system in the workplace. The community
of interest concept encompasses inquiry into these aspects of the social
order for work. Moreover, social attachment to a workplace group-an aspect
of community in the more than purely economic sense-is an important determinant
of a union's [*16] ability to
organize and to apply economic pressure by withholding services. As John
Dunlop observed over half a century ago:
The informal organization and social pressure of a group of wage earners,
even in the absence of a trade union, substantially influences the amount
of labor supplied under piece rates. Customary standards of the number of
pieces that constitute a day's work develop and are typically enforced by
informal and spontaneous pressures. The significant fact is that a working
force is composed of much more than isolated and discrete individuals. A
social community in miniature develops its own leadership, mores, and standards
of proficiency and output. The individual's choice between income and leisure
must be placed in this social context. 49
Collective bargaining is a political, as well as an economic, process. 50 Accordingly,
an explicitly political view of community is useful in supplementing an
economic assessment. To be sure, if members of a group of workers have the
same preference or utility functions, they will have little difficulty in
formulating a bargaining strategy; they all will want the same thing. Conversely,
if they have significantly different preferences, it will be much harder
to agree on a group strategy. But if other determinants of solidarity are
lacking, members are less likely to agree to act in concert, even if they
all individually desire the same things. Whereas if other determinants of
solidarity are present, members may be willing to rely on community institutions
- the trade unions representing them 51 - to mediate
individual differences. The ideology of solidarity may induce individual
members of the community to sacrifice selfish preferences to support pursuit
of goals important to others.
Political solidarity in this sense is important to a system of collective
bargaining in three ways: (1) A union cannot win a representation election
or maintain a strike without political solidarity. (2) A bargaining representative
cannot effectively mediate differences over bargaining [*17] priorities
without the legitimacy that comes from political solidarity and a sense
of community in the social sense. Effective trade unionism depends on social
norms regarding dispute resolution and institutional legitimacy. (3) Identifying
subgroups of workers forming communities is necessary to limit the scope
of economic conflict which otherwise might extend to the entire working
class.
As long as workplaces were physically determined, no one had to define community
of interest in social or political terms because the physical features of
plants, reporting locations, and employer organization provided useful mechanical
tests for assessing community. Board and court cases evidence little interest
in the underlying theory of community as it relates to bargaining. Douglas
Leslie did develop an underlying theory, but focused mainly on economic
forces operating in employee communities. 52
Shifting from physical to virtual workplaces does not ordinarily change
the purely economic factors of competition among workers. However, it potentially
changes social forces and therefore impacts seniority and work rule considerations
in the conventional community of interest inquiry, as well as the practical
ability of unions to organize and apply economic pressure. Therefore, with
electronic workplaces we have to probe more deeply into the concept of community,
unless the policies of labor law are to become inoperative in virtual workplaces
because they cannot meet the physical tests for community of interest. A
purely economic analysis is insufficient, in part because it would not limit
sufficiently the scope of community of interest in labor markets that approach
global extent when they operate through electronic rather than face-to-face
channels. Merely assessing economic competition is not enough. Workers who
compete in offering their services may nevertheless lack other ties that
give a group of [*18] workers sufficient
solidarity to choose an exclusive representative, to develop a coherent
bargaining agenda, and to engage in concerted action in support of their
agenda.
B. Communities in Electronic Workplaces
The degree to which workplaces have become electronic varies. At one extreme
are workplaces that are completely virtual. In virtual workplaces, employees
never report to fixed locations and transact all business electronically.
53 Less extreme
are employees who have fixed work locations but telecommute some work days.
54 Even employees
who report to fixed work locations every day have seen their work environments
evolve to a point where they interact to an ever- increasing degree electronically,
rather than face-to-face. The discussion by the water cooler is in the process
of being replaced by the discussion via e- mail. 55
Information technology is creating a revolution in the organization of production
as profound as the Industrial Revolution more than a century ago. Entrepreneurial
policy is being reintegrated with work, as information technology makes
it possible for work to be performed outside physical workplaces and in
circumstances in which the worker has greater independence. The boundary
between labor markets and product markets is becoming less clear, and the
exclusion of entrepreneurial policy from the collective bargaining process
is a less satisfactory boundary for defining communities for purposes of
labor law.
Electronic community is a much talked-about concept. Some observers of Internet
newsgroups have seen in them new sources of social ties and the emergence
of strong new communities. Skepticism is appropriate, however, with respect
to virtual communities. Typically, [*19] membership
in virtual communities is a unidimensional phenomenon. Little ties an individual
member to a virtual place except for the possibility of conversation. When
other tying factors exist, they are attributable to a pre-existing traditional
community rather than to the virtual community itself. A religious group
may meet online, but its character as a religious group has nothing to do
with electronic communications in the first instance. Electronic communities
tend to be transitory because the costs of withdrawal are low.
The viability and strength of a virtual community may increase significantly,
however, when the electronic media make possible other kinds of relationships.
Technology may reduce the costs of communities which otherwise would not
be feasible to meet important needs.
This is particularly important in the labor context. The same electronic
channels that may permit the formation of virtual communities also enable
work relationships. When the work relationship is overlaid with other attributes
of community, a stronger virtual community may be enabled than might be
the case for a purely social community. Indeed, the better analytical model
might be to postulate the same features and behavior of a virtual work community
that one would find for the same group of people functioning in the same
labor market in conventional ways, asking only, "What is missing, because
the work community is virtual rather than real?"
In contrast to physical communities, which tend to be multidimensional,
electronic communities tend to be tied together by specialized common experiences
or interests, much as professional relationships tie professors, physicians,
and lawyers together across the boundaries defining universities, hospitals,
and law firms. The common experiences and interests are multidimensional,
much as geographic proximity, community schools, and local work opportunities
tie neighbors together, but they are more narrowly focused. The shift from
multidimensional to specialized communities is a phenomenon of twentieth-century
technology, characterized first by automobile transportation and more recently
by communications and information technology.
Alienation may result from the replacement of multidimensional communities
by specialized communities. The common boss may become relatively less important
as a force tying a community of subordinates together defensively. As technology
reduces transaction costs for communities that may exist across large physical
spaces, it becomes easier [*20] to organize work of greater scope and raise
the level of supervisory decisionmaking far above the former level. The
scope of foreman control in a traditional physical workplace is almost always
defined in terms of relatively compact physical groupings of employees.
When workers are tied together by e-mail, it is as easy for a boss located
halfway around the world to give instructions to workers as it is for one
at the end of the assembly line or down the hall. While the number of workers
with a common boss may be larger, increasing the possibility of a larger
scale community motivated by potential threats from the common boss, it
also increases the diversity of experiences, thus reducing commonalities
that define communities. In other words, the set of experiences that are
important to an individual include a relatively smaller proportion of shared
experiences.
The preconditions of community stated at the beginning of this Part identified
four important factors: interdependence, fulfillment of participant needs,
physical or ideological commitment, and attachment that is not transitory.
56 Interdependence
on workplace tasks may be increased by technology in an electronic workplace,
but interdependence on other important social or psychological factors may
decrease because physical separation leads to greater autonomy in meeting
these needs. Because participants in an electronic community are physically
separated from each other, they may-and must-meet many of their needs independently
of each other. Members of electronic communities are far less likely to
live in the same or contiguous neighborhoods; thus, their children are less
likely to go to the same schools, and their families are less likely to
shop in the same stores. The weather is less likely to be an interesting
topic of conversation because members of electronic communities spread across
wide geographic areas are less likely to experience the same weather phenomena.
Members no longer park their cars in the same parking lot. They do not get
dressed in the same locker room. There is little reason for them to take
lunch or coffee breaks together. Reduced costs of withdrawal make the electronic
community more transitory. Breaking attachment to [*21] one electronic community and forming an
attachment to another can be as easy as clicking a mouse button. 57
The differences between communities of workers in traditional and electronic
workplaces have significant implications for NLRA doctrine as it relates
to appropriate bargaining units and to rules governing access to employees.
Parts IV and V explore these concerns.
IV. Bargaining Units in Electronic Workplaces
The NLRB typically is called upon to determine the appropriateness of a
bargaining unit when a union files a representation petition asking the
Board to conduct an election to determine whether a majority of the employees
wishes to be represented for purposes of collective bargaining. The employer
may contest the appropriateness of the bargaining unit in which the union
is seeking the election. In resolving such contests, the NLRB applies its
community of interest criteria. The factors the Board considers include:
"(1) similarity in skills, interests, duties, and working conditions; (2)
functional integration of the plant, including interchange and contact among
the employees; (3) the employer's organizational and supervisory structure;
(4) the bargaining history; and, (5) the extent of union organization among
the employees." 58 In physical
workplaces, the [*22] Board also
has developed a presumption that a bargaining unit limited to a single physical
location is appropriate. The Board, however, has not articulated a coherent
theory explaining how these factors relate to the concept of community in
the workplace. 59
The absence of such a coherent theory of community in the workplace was
evident in the Board's first encounter with bargaining units in a completely
electronic workplace. In Technology Services Solutions, 60 the employees
were customer service representatives (CSRs) who installed, serviced, and
repaired computer equipment for the employer's clients on a nationwide basis.
The CSRs had no fixed work location. They worked out of their homes or trucks
and spent most of their time at the employer's customers' sites. The CSRs
reported to customer service managers (CSMs) who were assigned territories.
The CSMs also worked out of their homes. The employer did have a regional
office that serviced a multistate, multi-CSM territory region. The union
petitioned for an election in a unit consisting of CSRs in Colorado. The
NLRB Regional Director directed that elections be held in two bargaining
units, consisting of the territories of two CSMs in Colorado. The NLRB reversed
and held that the smallest appropriate unit consisted of all CSRs in the
region covered by the central regional office. 61
Both the Regional Director and the Board attempted to fit these employees'
virtual workplaces into the traditional community of interest criteria as
developed in physically discrete workplaces. The Regional Director applied
the presumption favoring a single location bargaining unit and concluded
that each CSM was a single location in cyberspace. The Board rejected this
analogy because of the absence of a discrete physical location. The Board
focused its attention on the degree of centralized [*23] control exercised
by the central regional office and concluded that the central office's region
was the smallest appropriate unit, emphasizing the third community of interest
criterion (organizational and supervisory structure). 62 Neither the
Regional Director nor the Board attempted to analyze the concepts of community
underlying bargaining unit determinations and how those concepts might differ
in electronic workplaces.
As developed previously, a community exists when its participants are interdependent,
the community addresses important participant needs, there is a psychological
or ideological commitment, and the participants' attachments are not transitory.
63 The Board's
community of interest criteria for testing the appropriateness of a proposed
bargaining unit reflect these characteristics that define the concept of
community. The first factor, similarity in skills, interests, duties and
working conditions, is crucial to determining whether the employees in a
proposed bargaining unit are interdependent and whether the proposed bargaining
unit is capable of addressing important participant needs. Furthermore,
to the extent that employees have similar skills, interests, duties and
working conditions, they are likely to share a psychological commitment
to the community necessary for a community to exist. The commitment, or
sense of attachment, is stronger to the extent that the employees' common
skills, interests, duties and working conditions differentiate them from
other employees.
In traditional workplaces, functional integration of the plant and contact
among employees are physically determined, in large part. This factor also
differentiates a particular group of employees from others, thereby increasing
their sense of attachment to the proposed bargaining unit. It also reflects
the employees' interdependence. Moreover, to the extent that employees excluded
from the unit are functionally integrated with the employees in the proposed
unit, and to the extent that there is considerable contact and transfer
between the two groups, membership in the proposed unit may be transitory
as employees' attachments fluctuate from group to group.
[*24]
The Board often relies on the employer's supervisory and organiza-tional
structure as a basis for finding a union's proposed bargaining unit to be
inappropriately small. For example, in Technology Services Solutions, 64 the Board rejected
the Regional Director's direction of an election limited to CSRs in particular
CSMs' territories because of the degree of control exercised by the central
regional office. Similarly, when the Board decides that single physical
location bargaining units are not appropriate, it relies on the degree of
centralization of employer personnel functions. Such analysis is incomplete.
Rather, it is necessary to determine whether the degree of centralization
in the employer's supervisory and organizational structure affects the nature
of the community of employees. The relevant inquiry should be whether centralized
administration causes the employees to identify with employees outside the
proposed bargaining unit in defining the needs that the community should
address, disperses the employees' sense of commitment or attachment, or
otherwise undermines the existence of a community within the proposed smaller
bargaining unit.
The Board lists bargaining history as a separate factor considered in unit
determinations. Unlike the other factors which reflect the likelihood that
a group of employees form a community that will effectuate collective bargaining,
bargaining history provides direct empirical evidence of whether such a
community actually exists. A history of successful collective bargaining
within a particular unit is strong evidence that the employees comprising
that unit are interdependent, that the unit addresses important needs of
the members, that the members of the unit share a psychological attachment
to the unit, and that their membership is not transitory. On the other hand,
a history of troubled collective bargaining may be evidence that the unit
does not form a true community; or that a part of the unit, such as skilled
craft employees within a larger industrial unit, lacks sufficient identity
with the other members of the unit in terms of interdependence, participant
needs, and psychological attachment such that it really is not part of the
same community.
The relevance of the extent of union organization must be considered on
two levels. On one level, the extent of organization may provide direct
evidence of whether a community exists. If a particular group of [*25] employees
has organized to a greater extent than any other group of employees, the
disparity in organization may be due to the interdependence of the organized
group of employees, their particular needs that can be met by collective
bargaining, and their particular attachment to each other. Indeed, the fact
that a particular group of employees is organized while most others are
not may, in and of itself, differentiate that group from the rest of the
workforce strongly enough to mark that group as a separate community.
On a second level, however, consideration of the extent of organization
represents a statutory policy that favors unions in bargaining unit determinations.
Appreciation for this policy requires consideration of the context in which
NLRB unit determinations are made.
When the Board determines the appropriateness of a bargaining unit, its
decision determines the election unit, i.e., the unit in which a representation
election will be held. The positions of the parties to a dispute over the
definition of the bargaining unit usually are determined by their election
strategies. Unions usually seek the largest unit in which they believe they
can win the support of a majority of employees. Employers seek larger units
because such units are more difficult to organize and, therefore, are less
prone to union victory in the election. A common employer strategy is to
seek a unit so diverse that the employees within the unit will reject union
representation because they are not a true community.
For example, during the NLRB's rule-making proceeding for hospital bargaining
units, evidence showed that hospitals insisted on including non-nurse professionals
in the same bargaining unit as registered nurses. 65 When their
demands were met, the same employers urged the non-nurse professionals to
vote against the union, arguing that they would be a minority in the bargaining
unit and that a nurses union could not represent their interests adequately.
The evidence further showed that when the union won elections in bargaining
units combining nurses and non-nurse professionals, employers sometimes
proposed to sever the non-nurse [*26] professionals
into a separate unit because of the difficulties of negotiating in such
a broad unit. 66
The NLRA provides that the Board determine unit appropriateness in such
a manner as will "assure to employees the fullest freedom in exercising
the rights guaranteed by this subchapter." 67 In the early
years of the NLRA, the Board interpreted this mandate by allowing unions
to carve out of an employer's workforce the subset of employees with whom
it enjoyed support and obtain an election limited to that group. For example,
in Jacoby-Bender, Inc., 68 the union had
tried unsuccessfully to organize all production employees of the employer,
a manufacturer of metal watch bands. It then petitioned for an election
in a unit limited to the employer's polishing department. The record revealed
that all production departments had uniform hours and vacation policies,
as well as similar working conditions. 69 Although permanent
transfers between departments were rare, there was temporary interchange
when necessary to equalize workloads. 70 Nevertheless,
the Board held the petitioned-for unit to be appropriate, emphasizing the
importance of the extent of the union's organization. 71
In Botany Worsted Mills, 72 the union sought
a bargaining unit limited to wool sorters or trappers, employees who prepared
the wool for use by other employees in subsequent manufacturing operations.
The Board's sole rationale for finding the requested unit appropriate was
that the union had succeeded in organizing the employees in the requested
unit and had failed to organize the rest of the company's workforce. The
Board opined, "[w]herever possible, it is obviously desirable that, in a
determination of the appropriate unit, we render collective bargaining of
the Company's employees an immediate possibility." 73 It found the
unit appropriate "even if, under other circumstances, the wool sorters or
trappers would not constitute the most effective bargaining unit . . . ."
74
[*27]
Similarly, in Garden State Hosiery Co., 75 the Board approved
a unit limited to employees of the company's knitting department. The record
revealed that knitting department employees began the production process
and turned the product over to employees in the auxiliary department who
completed the process, stamped, folded and packaged the product. The union
had tried unsuccessfully to organize plant-wide, but enjoyed majority support
among employees in the knitting department. The Board reasoned:
[I]t is often desirable . . . to render collective bargaining for the employees
involved a reasonably early possibility, lest prolonged delay expose the
organized employees to the temptation of striking to obtain recognition,
and permit unorganized employees, engaged in other work-tasks, to thwart
collective bargaining by those who evinced an interest in selecting a representative.
76
In the Taft-Hartley Act of 1947, 77 Congress expressed
its disapproval of this NLRB practice in defining bargaining units. The
Taft-Hartley amendments, however, did not change the statutory mandate that
the NLRB define bargaining units to assure to employees the fullest freedom
in exercising their rights. Rather, Congress added a new section providing
that "the extent to which the employees have organized shall not be controlling."
78 The potential
contradiction between the unamended original Wagner Act language and the
new Taft-Hartley Act language is resolved easily through legislative history
of the Taft-Hartley amendments.
The prohibition on extent of organization controlling bargaining unit determinations
arose in the House of Representatives. The version of Taft-Hartley which
passed the Senate contained no such provision. The Conference Committee
adopted the House's version. 79 Opponents of
the provision argued that it would make it extremely difficult, and perhaps
impossible, for unions to organize such industries as insurance and public
utilities which had highly integrated employers with widely dispersed small
operational units. 80 Proponents
responded, however, that the NLRB was [*28] not to abandon
application of its community of interest criteria in ways that assured employees
their fullest freedom under the Act. Rather, proponents argued, the "extent
of organization shall not be controlling" provision was intended to prevent
the NLRB from granting unions requested bargaining units that were not supported
by any valid criteria. 81
Taking into account considerations of community reveals how the prohibition
on extent of organization controlling bargaining unit definition actually
furthers the NLRA's mandate that units be defined so as to ensure employees
their fullest freedom under the Act. Effective collective bargaining cannot
take place in an artificial community. Employees whose principal commonality
is their membership in a union will not be able to bargain effectively with
their employer. Employees who are not interdependent and do not share common
needs or goals are not likely to maintain solidarity during collective bargaining.
Employees who routinely interact with, and are interdependent with, employees
excluded from the unit are not likely to develop the psychological ties
to the unit that enable its members to stick together during bargaining.
Thus, the NLRB's belief prior to Taft-Hartley that basing bargaining units
on the extent of organization made collective bargaining an immediate possibility
was credible, but was not defended with appropriate reference to the role
of community in facilitating effective bargaining. The prohibition on giving
controlling weight to the extent of organization is a requirement that bargaining
units not only be capable of being organized, but that they also be constructed
so that collective bargaining is a real possibility. The inquiry thus should
be whether the small unit that the union has requested has sufficient indicia
of community so that collective bargaining within such a unit is a realistic
possibility.
The NLRB generally has recognized that this is the appropriate inquiry.
The Board has held consistently that the issue before it is whether the
unit requested by the union is an appropriate unit, not whether a larger
unit may be more appropriate. 82 However, at
times the Board has analyzed the [*29] appropriateness
of a requested unit not by focusing on whether the unit has sufficient indicia
of community, but on balancing the union's interest in ease of organization
against the employer's interest in efficient administration. This approach
is readily apparent in the NLRB's handling of cases requiring it to choose
between single location and multiple location bargaining units.
In the early years after the Taft-Hartley amendments, the Board faced representation
petitions seeking bargaining units limited to a few of the employer's numerous
retail stores within a particular geographic area. Under the Taft-Hartley
prohibition, the Board properly rejected such bargaining units as inappropriate
because their sole distinguishing feature appeared to be the extent to which
the petitioning union had succeeded in organizing the employer's employees.
83
In Safeway Stores, Inc., 84 the employer
operated twenty-two stores in its Waco, Texas district: six in Waco, four
in Austin, two in Corsicana, and one each in ten smaller towns. The Waco
district covered an area approximating a rectangle two hundred by forty-five
miles. The towns in which the stores were located were on average thirty
miles apart and were an average of sixty-one miles from Waco. Local store
managers had authority to hire and discharge, requisition food stock requirements
from the company's central warehouse, purchase local produce, adjust prices
to meet local competition, and exercise other aspects of managerial control.
Transfers between stores were very infrequent. Local managers kept payrolls
and paid them out of local receipts. Employees of the meat department in
the Austin stores already bargained separately. Nevertheless, the Board
rejected separate units for each city in which the employer operated stores.
85 It interpreted
its prior decisions, which properly had rejected units based solely on the
extent of organization, as standing for the general proposition that "absent
unusual circumstances, the appropriate [*30] collective
bargaining unit in the retail grocery trade should embrace all employees
. . . who perform their work within the Employer's administrative division
or area." 86 Thereafter,
until 1962, the NLRB apparently gave controlling weight to the employer's
administrative structure in evaluating bargaining units of companies with
multiple locations. 87
In 1962, the Board changed its policy. It reasoned that its prior policy
basing bargaining units on the employer's administrative geographic divisions
"impede[d] the exercise by employees in retail chain operations of their
rights to self- organization." 88 Six years later,
the Board declared that single location units in the retail industry were
presumptively appropriate. 89
The presumption may be overcome, however. 90 The analysis
looks to whether the employer's administrative structure deserves greater
weight than the employees' interests in ease of organization. For example,
in Friendly Ice Cream Corp. v. NLRB, 91 the United
States Court of Appeals for the First Circuit described the evaluation of
bargaining units as a process of balancing the "employer's interest in bargaining
with the most convenient possible unit," 92 with the "employees'
interest in being [*31] represented
by a representative of their own choosing." 93 The court opined
that, in view of the statutory mandate that bargaining units be defined
so as to afford employees the fullest freedom in exercising their rights,
"this factor of employee freedom can legitimately tip the balance in determining
which of two equally appropriate units should be preferred." 94 Consequently,
although the court characterized the employer's structure as "a casebook
study in centralized control," 95 it found that
the local manager had sufficient authority in personnel matters such that
the employer had failed to rebut the single location presumption. 96
The balancing of employer interests in efficient administration against
employee interests in organizing and achieving representation is inappropriate.
The NLRA requires that the NLRB determine bargaining units to ensure employees
their fullest freedom under the Act. 97 The prohibition
on making extent of organization controlling was not an open invitation
to give independent weight to the employer's administrative structure. Rather,
prohibiting the Board from making extent of organization a controlling factor
further ensures employees their fullest freedom under the Act by ensuring
that the bargaining unit will have sufficient indicia of community so that
effective collective bargaining is a realistic possibility. The employer's
administrative structure is relevant only to the extent that it bears on
the employees' interdependence, common needs, and other indicia of community.
If the employer's administrative structure is to be given any significance
independent of its effect on the employees' community, it must result from
other policy reasons specific to the employer or industry. For example,
the NLRB has refused to apply the single location presumption to public
utilities because the industry "is [*32] characterized
by a high degree of interdependence of its various segments and . . . the
public has an immediate and direct interest in the uninterrupted maintenance
of the essential services that this industry alone can adequately provide."
98
Electronic workplaces take various forms. Most commonly today, electronic
means of communication reduce but do not eliminate employees' attachment
to specific physical work sites. They do this in two ways. First, electronic
communications free up employees from having to report physically to the
same location each day. Telecommuting or flexiplace programs enable employees
to work from home or other alternate locations one or more days per week.
Second, electronic mail and similar technologies enable employees to have
more frequent and more prolonged communications with employees outside their
physical work site. Electronic means of communication thus facilitate the
integration of employees in different physical locations in the same production
process. Nevertheless, in most cases, electronic communications are not
likely to so eradicate employees' attachment to their physical work sites
as to eliminate the physical work location as a basis for community. Employees
who physically report to a particular location, even if not on a daily basis,
are likely to continue to identify with that location and share common needs
and concerns with their coworkers at that location. 99 Consequently,
in most cases, the single location presumption should apply to electronic
workplaces. Nevertheless, the more that electronic communications result
in employees from different locations working together frequently, the easier
it will be for employers to rebut the single location presumption.
[*33]
Far more problematic are cases like Technology Services Solutions, 100 where employees
have no fixed work location and all reporting is conducted electronically.
The common needs and concerns of such community members are likely to be
derived from the specialized nature of what they have in common-i.e., that
they work for the same company. They are not likely to be tied together
by other common needs or experiences. They will not support the same sports
teams, shop in the same stores, vote in the same elections, fight the same
traffic, or have face-to-face dealings with the same bosses. They will not
meet by the water cooler or in the cafeteria. Indeed, what characterized
the employees in Technology Services Solutions, and what is likely to characterize
employees in most such virtual workplaces, is the independence with which
they perform their jobs. The common electronic boss is far less likely to
be a tie that binds workers together in virtual workplaces than the common
on-site supervisor who binds workers together in traditional workplaces.
101
Similarly, membership in an electronic workplace community is likely to
be more transitory than membership in a traditional workplace community.
The costs of withdrawal from a traditional workplace community are both
economic and social. The social costs result from leaving behind coworkers
to whom an employee has become attached. The common refrain, "I hate my
job but love the people I work with," is far less likely to be heard in
a virtual workplace than in a traditional one. The costs of withdrawing
from a virtual workplace community are likely to be predominantly economic,
i.e., the loss of compensation improvements, such as vested pensions and
additional vacation days, that result from increased seniority with the
same employer. Here again, the communal tie is employer-wide.
On what basis does a sufficient community of interest exist such that effective
collective bargaining can be a realistic possibility in a virtual workplace?
The Railway Labor Act (RLA), 102 with its bargaining
[*34] organized
by system-wide craft or class, provides some helpful analogies. The RLA
relies less than the National Labor Relations Act on physical proximity
to define bargaining units. From the earliest days after its creation in
1934, the National Mediation Board (NMB) defined bargaining units only in
terms of system-wide crafts or classes. 103 Craft organization
of the railroad industry prevails even today.
The first stirrings of collective bargaining in the railroad industry occurred
in the 1870s with locomotive engineers and firemen. After an abortive attempt
by Eugene Debs to organize the railroad industry on an industry-wide basis,
culminating in the violent strike at the Pullman Company south of Chicago
in 1896, organization of the railroad industry existed primarily in operating
crafts-conductors, trainmen, and switchmen. 104 Then, in the
1920s, the shop crafts organized, although still along craft lines. As automation
and communication became more important, the signalmen joined telegraphers
as other craft groups. The NMB, which enjoys virtually unreviewable authority
to define bargaining units, 105 follows a
policy of recognizing system-wide units of "crafts or classes." 106
[*35]
Organization of the airline industry, which did not accelerate until the
1950s, proceeded along craft lines as well. In the late 1970s through the
mid 1990s, airline employee representatives attempted to deviate from the
system-wide craft or class norm. The Board rebuffed these attempts, holding
steadfastly to its system- wide craft or class rule for defining bargaining
units. 107 Of course,
system-wide representation rights in a labor organization do not necessarily
mean that collective bargaining takes place on a system-wide basis for all
issues. 108 In a 1974
railroad merger case, the Board declined an invitation by the employer to
state a policy that would enlarge representation units to conform to the
scope of a merged railroad operation. 109 In the airline
industry, however, the Board has adhered more strongly to the principle
that system- wide representation rights must be expanded as the airline
system expands through mergers and other corporate transactions:
The pattern of representation which has resulted in the railroad industry
has, in the Board's judgment led to uneven representation, duplication of
effort and confusion; and has significantly reduced the ability of railroads
to integrate operations and manage a single rail system. In the absence
of compelling facts, [*36] judged in each instance on a case-by-case
consideration of the situation presented, the Board does not intend to foster
a similar pattern of representation in the airline industry.
To exempt the Flight Attendants from the Board's finding that USAir and
the Shuttle are a single transportation system would lead to an inconsistent
and disruptive pattern of representation the Board has sought to avoid.
Therefore, the Board applies its determination [that Shuttle flight attendants
should not be kept in a different bargaining unit and subject to different
rates of pay, hours and working conditions] to all crafts or classes on
the combined system. 110
The effect of the system-wide craft or class bargaining unit rule of the
RLA is to strengthen occupational affiliation forces and to weaken those
based on location. Organizing collective bargaining along craft or class
lines in the railroad and airline industries reflects the realities of community
in those industries. Airline pilots, railroad engineers, airline mechanics,
and railroad police share expertise, have common experiences, and face labor
market pressures that transcend geographic boundaries. They work across
considerable distances, serve customers who are themselves in transit, and
frequently find themselves away from home. For them, the relevant workplace
community is not a fixed facility, but a mobile flight deck, locomotive
cab, airplane, or squad car. This is reflected in the NMB's emphasis on
the work-related community of interest the employees share.
For example, in Independent Ass'n of Continental Pilots, 111 the National
Mediation Board restated the community of interest factors it uses in defining
a craft or class for RLA representation purposes: actual duties of employees,
nature and set-up of operations, work environment, qualifications of employees,
job retention requirement, interaction of employees, and role of major equipment.
112 According
to the Board, the factor of "work-related community of interest" is particularly
important. 113 The motivation
for this factor is to "ensure a mutuality of interest in the [*37] objective of collective bargaining." 114 In the case
before it, the Board concluded that ground school instructors were not part
of the same craft or class as flight instructors because the ground instructors,
unlike the flight instructors, did not need experience as Continental pilots.
The ground school instructors had significantly different teaching responsibilities,
worked in separate organizational units, and received markedly different
benefits and compensation. 115 This analysis
does not emphasize social interaction, but interaction on matters of employment.
Similarly, communities of interest in virtual workplaces are more likely
to organize around occupations and job responsibilities rather than physical
locations. The service technicians in Technology Services Solutions 116 in all probability
identified with each other as service technicians, not as employees working
out of any one particular location. The tie that bound them together was
their occupation. Indeed, a bargaining unit limited to service technicians
in one state, as requested by the union, might have been easier to organize,
but would not have had a sufficient sense of community and solidarity to
make successful collective bargaining realistic. The odds that a union victory
among service technicians in one state would prove to be illusory are high.
It is far more likely that collective bargaining can be successful in virtual
workplaces when organized along occupational lines rather than geographic
location.
The structure of communities in electronic workplaces is likely to make
organizing such workers more difficult. The electronic communica-tion system
itself is a critical component of the employees' community in an electronic
workplace. Access to such electronic communication systems is also critical
for unions seeking to organize employees in electronic workplaces. Accordingly,
Part V explores the access issues.
V. Access to Employees in Electronic Workplaces
The legal regime governing access to employees has developed entirely within
the confines of traditional physical workplaces. The initial inquiry [*38] focuses on
the employer's actions in exercising its right to exclude individuals physically
from the property. When the employer has properly exercised that privilege,
it yields to employee section 7 rights 117 only when
the employees are so isolated physically as to render alternative means
of communication with the employees infeasible. When employees already are
lawfully on the property, the employer's privilege to forbid solicitation
is much more circumscribed. 118 In electronic
workplaces, however, the distinction between physical exclusion from and
invitation onto the property is far less meaningful. An ongoing case in
California illustrates how this is so.
In late 1998, a California state trial court in Intel Corp. v. Hamidi enjoined
Ken Hamidi from sending e-mail to employees of Intel Corporation. 119 Hamidi, a
former Intel employee, distributed e-mails en masse to current employees
criticizing Intel's employment practices. The court regarded Hamidi's actions
as a trespass and, therefore, enjoinable. 120 Hamidi was
not a current employee of Intel and was not seeking to organize current
employees or otherwise communicate with them for their mutual aid and protection.
Consequently, Hamidi does not raise issues under the NLRA. It does, however,
highlight the conceptual difficulties of applying legal concepts that initially
developed in physically defined spaces to electronic communications.
If Hamidi had physically come onto Intel's premises and distributed leaflets
to Intel employees, he clearly would have trespassed. If, instead, he had
stationed himself on a public sidewalk outside Intel's offices and distributed
the same leaflets to employees heading to work, he clearly would not have
trespassed even though many of those leaflets would have been brought by
Intel employees onto Intel's property. In the actual case, Hamidi sent e-mail
to Intel employees over the Internet. It is not intuitively obvious whether
such actions are more analogous to distributing leaflets on [*39] Intel's property or to distributing them
on the public sidewalk and leaving it to Intel employees to bring them onto
the property. 121
Electronic communications present extremely powerful tools for organizing
employees for unions generally and around specific issues. 122 For example,
a union organizer could engage in a conversation with prospective members
via cyberspace in a non-union workplace:
I'm trying now to organize [name deleted] company. The employees all have
computer terminals on their own desk. There's nothing in the law that prevents
me from sending e-mail from my office to theirs, unless their employer puts
a firewall up. It's legal! So if I'm going to reach them, I'm going to flood
them. As for getting e-mail addresses, that's easy: You get someone inside
to provide them. It's usually their first initial and last name-at "com."
123
Consequently, the stakes will be high when the NLRB and the courts consider
issues concerning electronic access to employees. In considering electronic
access issues, they will attempt to build on a legal regime that developed
in workplaces completely bounded by physical space.
Any analysis of union access rules must go back more than half a century
to the Supreme Court's decision in Republic Aviation Corp. v. NLRB. 124 Republic terminated
an employee for soliciting coworkers to join [*40] a union during his lunch break in violation
of the company's blanket ban on solicitation on company property. The Court
upheld the Board's approach that such no-solicitation rules were presumptively
illegal when applied to employees soliciting their coworkers during nonworking
time. 125 In such instances,
they violated section 8(a)(1) by interfering with, restraining, and coercing
employees' exercise of their rights under section 7 to engage in concerted
activities for mutual aid and protection. 126 The employer
could overcome the presumption by showing that special circumstances warranted
restricting solicitation to protect a valid business purpose.
The Board applied Republic Aviation to nonemployee union organizers as well
as employee solicitors. The Supreme Court, however, disagreed. In NLRB v.
Babcock & Wilcox Co., 127 the Court
found the distinction between employee and nonemployee solicitation to be
crucial.
The Court characterized the distinction between employee and nonemployee
solicitors as "one of substance." 128 Nonemployee
solicitors were trespassers and, the Court stated, "an employer may validly
post his property against non-employee distribution of union literature
if reasonable efforts by the union through other available channels of communication
will enable it to reach the employees . . . ." 129 The Court
made clear that it was protecting the employer's property rights, specifically
the "right to exclude from property." 130 Such rights
would yield to section 7 rights only "when the inaccessibility of employees
makes ineffective the reasonable attempts by nonemployees to communicate
with them through the usual channels . . . ." 131
Twenty years after Babcock, the Court seemed to invite the NLRB to exercise
its expertise in developing an approach to reconciling employee section
7 rights with the employer's strong property right to exclude nonemployees
from its property. In Hudgens v. NLRB, 132 the Court
held [*41] that the
Board improperly relied on the First Amendment in holding that a striking
union had the right to picket an employer at the employer's retail store
in a large shopping mall. 133 It remanded
the case to the Board to consider "[t]he locus of that accommodation" between
section 7 rights and employer property rights. 134
Taking the Court up on its apparent invitation, the NLRB established a general
approach to all access cases in Jean Country. 135 The Board
indicated that it would balance the impairment of section 7 rights that
would be posed by a denial of access against the impairment of private property
rights that would be posed by compelling access. In the balancing process,
the availability of reasonable alternative means of communication would
be entitled to particular weight. 136
In Lechmere, Inc. v. NLRB, 137 the Supreme
Court held that the Board's Jean Country approach conflicted with Babcock.
The Court regarded Jean Country as impermissibly eroding Babcock's holding
that an employer may post its property against solicitation except where
reasonable alternatives are not available to the union, 138 and as impermissibly
sanctioning "reasonable trespass." 139 The Board
was not authorized to require access merely because "nontrespassory access
to employees may be cumbersome or less-than-ideally effective . . . ." 140
The crucial distinction between Babcock-Lechmere and Republic Aviation is
the difference between nonemployees, who are strangers to the property and
may be physically excluded by the property owner, and employees who are
licensed by the property owner to be on the property. The Court itself has
cited the primacy of this distinction in other access cases. 141 Professor
Cynthia Estlund has debunked this distinction [*42] effectively.
She has demonstrated that the common law of property at the time of Republic
Aviation and Babcock provided that a licensee who exceeded the scope of
the license, such as an employee who violated a no-solicitation rule, became
a trespasser. 142
Nevertheless, the licensee-trespasser distinction has been given paramount
weight in access cases. For example, in California, shopping center owners
do not have an absolute right to exclude solicitors. 143 The NLRB has
held that Lechmere does not apply to California shopping centers because
union solicitors are privileged under state law to be on the property. 144 More generally,
the Board has refused to apply Lechmere whenever the employer's property
interests do not include control over physical access to the property. 145
The rationale behind the licensee-trespasser distinction becomes more comprehensible
when we realize that what is at stake is the property owner's naked right
to exclude individuals from the propertyregardless of reason or justification.
As respected commentators have observed, for example, the only apparent
reason for Lechmere's exclusion of the union organizers was to prevent their
message from being communicated. 146 There was
no showing that the solicitation disrupted the employer's business in any
material way.
In determining the boundaries of this naked property right, the licensee-
trespasser distinction defers, in the first instance, to the property [*43] owner/employer's
determination as to who shall have access to the property. It takes that
determination as a given and applies settled modes of analysis to the property
owner's solicitation restrictions. Thus, if the property owner has decided
to exclude certain individuals physically, including nonemployee union organizers,
the distinction applies the very property-protective Babcock-Lechmere analysis
and upholds the solicitation restrictions in most instances. On the other
hand, if the property owner has decided to invite certain individuals, such
as its employees, onto the property, it has opened itself up to the more
section 7-protective analysis of Republic Aviation. In other words, the
law does not impose access requirements on the employer/property owner;
the employer/property owner imposes them upon itself by deciding whom to
invite onto the property.
This approach of taking the employer's basic exercise of property or entrepreneurial
rights at face value and applying established modes of analysis to them
is common in labor law. For example, the law respects a successor employer's
basic entrepreneurial right to hire whomever it wants and to structure its
workforce any way it wants. The law does not compel the successor to hire
the predecessor's employees. 147 However, once
the successor has decided to hire the predecessor's employees, an established
mode of analysis allows the NLRB to compel the successor to recognize and
bargain with the predecessor's union. 148 Similarly,
the law accepts the workforce structure as developed by the employer and
applies established modes of analysis to that structure to determine who,
if anyone, will have collective bargaining rights. 149
Thus, once an employer has decided to allow solicitation by strangers on
its property, it may not pick and choose which solicitation it will [*44] countenance; at the least, it may not pick
some solicitors that it will allow and choose not to allow union solicitation.
An exception to an employer's right lawfully to post its property against
union solicitation when the employer discriminates in the exercise of that
right was recognized by the Court in Babcock 150 and Lechmere.
151 Recently,
the circuits have divided over whether an employer who allows charitable
and other community solicitation on its property may lawfully prohibit union
solicitation. 152 Those courts
that allow an employer to discriminate in favor of charitable and community
solicitors and against union solicitors lose sight of the basis behind the
discrimination exception to the naked right to exclude. An employer who
decides to open up the property for some solicitors has, by its own actions,
chosen to allow solicitation on the property and invites scrutiny when it
then seeks to bar union solicitors. 153
A similar approach underlies the NLRB's analysis of employer restrictions
on the use of company bulletin boards. Since at least 1941, 154 the Board
has held that an employer lawfully may prohibit employees from using company
bulletin boards and similar areas for the posting of notices; but if the
employer allows employees to post some notices, it may not [*45] prohibit them from posting union notices.
155 The Board
regards such prohibitions as discrimination against union notices. Two circuit
courts of appeals have approved the Board's approach. 156
In Guardian Industries Corp. v. NLRB, 157 however, the
Court of Appeals for the Seventh Circuit rejected the Board's approach.
The court reversed a Board decision which found that the employer had violated
the NLRA by prohibiting the posting of union meeting notices on company
bulletin boards after allowing the posting of employee notices of various
items that were for sale. The court reasoned that employee for sale notices
were not comparable to union meeting notices and that, therefore, the employer
did not discriminate when it permitted the former but disallowed the latter.
Interestingly, the court suggested that the Board might require that the
employer give employees access to its bulletin boards to post union meeting
notices if it found that the employer's nondiscriminatory refusal to post
meeting notices for outside groups interfered with employee section 7 rights
in a manner comparable to the no-solicitation rule in Republic Aviation.
158 Perhaps because
the NLRB characterizes its findings in bulletin board cases as findings
of discrimination, the Seventh Circuit failed to realize that the Board's
rule concerning access to bulletin boards is no different from Republic
Aviation's rule concerning solicitation prohibitions.
The starting point of analysis in both instances is recognition that, as
a property owner, an employer has a right to exclude anyone from its premises.
Once it invites employees onto the premises, however, albeit for the limited
purpose of performing their job responsibilities, it may not prohibit or
restrict them from soliciting their coworkers to join a union unless the
prohibition or lesser restriction is necessary to ensure order and prevent
disruption of the business operation. Similarly, an employer has a property
right to exclude all employee use of its bulletin boards. Once it [*46] invites employee
use of the bulletin boards, however, albeit for the limited purpose of posting
for sale notices, it may not prohibit or restrict them from posting union
meeting notices unless the prohibition or lesser restriction is necessary
to prevent disruption or interference with the employer's business purpose.
159
Thus, an employer who chooses to invite certain types of persons on the
property, stranger solicitors in the case of the Babcock-Lechmere discrimination
exception, or employees in the case of Republic Aviation, becomes subject
to the Republic Aviation mode of analysis. The employer may still prohibit
or regulate solicitation when necessary to the operation of the enterprise.
Consequently, the employer may limit solicitation to nonworking time and
may prohibit solicitation during nonworking time where special circumstances
justify it. 160 The employer
may not prohibit literature distribution, but may limit it to nonworking
areas and may prohibit it completely upon a showing that distribution even
in nonworking areas creates excessive litter or otherwise unduly disrupts
operations. 161
The different modes of analysis applied to employee invitees and nonemployee
trespassers have led many unions to convert their organizers into employee
invitees. The process is known as "salting." Paid union organizers seek
to be hired by the employers they have targeted for organizing and thus
become employee invitees who enjoy broader rights to solicit under the Republic
Aviation mode of analysis. In NLRB v. Town & Country Electric, Inc.
162 the Supreme
Court held that such salts are employees under the NLRA and enjoy the same
section 7 rights and section 8(a) protections as other employees. 163 Although the
Court's rationale in Town & Country was quite narrow-it relied on the
plain meaning of the term "employee" as defined in section 2(3) of the NLRA
164-as Professors
Gely and Bierman have aptly demonstrated, the salting issue properly is
[*47] understood
as an access issue. 165 The privilege
of salting an employer tends to level the playing field of access to employees.
A second area where the Board and the courts have attempted to level the
uneven playing field of access to employees involves home visits, although
this area does not implicate employer property rights. The NLRB has held
that employer solicitation of employees at their homes is inherently coercive
and per se violative of the NLRA. 166 However, to
offset their lack of access to employees at the workplace, the Board has
refused to prohibit unions from soliciting employees at their homes. 167
The playing field that the Board and the courts have developed is a markedly
physical one. In Lechmere, the Court emphasized that physical space is what
is at issue:
[T]he exception to Babcock's rule [that an employer may validly post its
property against union solicitation by nonemployees] is a narrow one. It
does not apply wherever nontrespassory access to employees may be cumbersome
or less-than-ideally effective, but only where "the location of a plant
and the living quarters of the employees place the employees beyond the
reach of reasonable union efforts to communicate with them." Classic examples
include logging camps, mining camps, and mountain resort hotels. 168
Similarly, the home visits doctrine also is based in physical space. The
employer's physical property is off limits to nonemployee union organizers,
but the employee's physical property, i.e., the employee's home, is off
limits to the employer. This model is based on traditional industrial workplaces
where employer and employee time and territory are segmented with relatively
strict boundaries and ongoing border skirmishes fought over such matters
as mandatory overtime and the taking of personal phone calls during working
time. 169
[*48]
In physical workplaces, the solicitor and the target of the solicitation
usually are in the same place at the same time. The solicitation takes place
in a discrete transaction which has a beginning and an end. Solicitations
in electronic workplaces do not share these characteristics. The solicitor
may be anywhere and the target of the solicitation may receive and read
the solicitor's message minutes, hours, or even days after it is sent.
The NLRB's forays into access issues in cyberspace have, thus far, been
very limited. Its decisions concerning employee use of electronic mail for
section 7 purposes have been limited to traditional issues of employer discrimination
and the boundaries between protected and unprotected conduct.
In Washington Adventist Hospital, Inc., 170 the employer
discharged an employee for sending a "break message" via e-mail to all individuals
on the employer's system sarcastically criticizing the employer's restructuring
and reductions in force. The break message was one that automatically appeared
on the screens of every computer that was logged on and required intervention
by the computer user to delete it. The discharged employee sent the message
during the time period that the hospital's computer system was at its peak
usage. The NLRB adopted an administrative law judge's (ALJ) decision that
recommended dismissing the complaint, holding that the employee's actions
were not protected by section 7 of the NLRA. 171 The ALJ reasoned
that the employee had taken over the employer's computer system at a time
when a great deal of medical information concerning patients was being entered
and communicated, and "arrogate[d] to himself the decision [as to] whether
the hospital's computer-communication facility should cease being used for
hospital purposes and be used for his own purposes: to communicate his dissatisfaction
with hospital policy . . . ." 172 The ALJ further
found the employee's actions unprotected because his use of a break message
interrupted the work of employees using the computer system "during the
rush hour, such work being the care of patients in an acute hospital setting."
173
[*49]
In Timekeeping Systems, Inc., 174 the Board
adopted an ALJ recommended decision holding that an employee's use of the
employer's e-mail system to disseminate a message critical of an employer's
policy was protected. The employee was discharged for sending a flippant
and grating e-mail message to all persons on the system criticizing an employer
memo which announced a new vacation policy. The ALJ gave the employer's
reliance on Washington Adventist Hospital short shrift. 175 The ALJ observed
that the case before him did not involve the interruption of transmissions
regarding patient care. The employer had conceded that "employees were permitted
to post 'simple' e-mails to each other," make personal phone calls, and
engage in similar personal matters during work time. 176 Furthermore,
in the ALJ's view, the e-mail message could not have taken more than a few
minutes to digest. There being no material disruption of the employer's
operation, the ALJ concluded that firing the employee violated the NLRA.
177
At issue in Washington Adventist Hospital and Timekeeping Systems was the
application of traditional NLRA doctrine concerning the boundaries of protected
concerted activity. In Washington Adventist Hospital, the nature of a break
message was critical. The break message interrupted all transmissions to
all terminals. The evidence established that such messages were used only
to warn users when the system was going down. 178 Under any
reasonable analysis, the employer had legitimate business reasons for restricting
the use of break messages, as opposed to routine e-mail messages. Similarly,
in Timekeeping Systems, the primary focus was on the tone of, and language
used in, the e-mail message. The message itself was otherwise little different
from routine personal e-mail messages that the employer permitted employees
to send. The analysis and the result are not unlike those for employee invitees
who engage in union solicitation during personal time on the employer's
premises.
[*50]
Another relatively straightforward application of traditional labor law
doctrine occurred in E. I. du Pont de Nemours & Co. 179 In du Pont,
the Board held that an employer violated the Act by denying the union access
to the e-mail system to distribute union literature while allowing employees
to use the system to distribute a wide variety of other material, a clear
case of illegal discrimination.
Eventually, the Board will face a case in which an employer broadly prohibits
employees from using the computer system for any nonbusiness purpose and
where the special circumstances present in Washingt